Click to watch the highlights of this unforgettable event
On the afternoon of January 22, 2025, the Vancouver edition of the Walking Chinese New Year’s Eve Dinner was grandly hosted at Neptune Palace Seafood Restaurant. Supported by the Consulate General of the People’s Republic of China in Vancouver and organized by the World Federation of Chinese Catering Industry, the event was co-hosted by the Canadian Community Service Association and CCSA Catering Association, with renowned Chinese Baijiu brand Wuliangye, Sinocan Supply Inc., Phantom Creek Estates, PT. FUYU Aquatic International, and Watson Enterprises Inc. as event partners.
The gathering saw the presence of distinguished guests, including officials from the Chinese Consulate, Burnaby city council members, key figures from the Vancouver hosting committee, and prominent leaders from various community organizations.
As the designated Baijiu for the gala dinner, Wuliangye perfectly complemented the grandeur of this cultural celebration, showcasing the unique charm of the Chinese New Year—recognized by UNESCO as a Representative Work of Intangible Cultural Heritage of Humanity. Every sip of Wuliangye tells a story of China’s millennia-old Baijiu heritage, from its rich aroma upon entry to its long-lasting aftertaste, adding an unparalleled depth of flavor to the evening’s exquisite culinary creations. With its Harmony and Beauty philosophy, Wuliangye seamlessly embodied the spirit of reunion and togetherness that defines Chinese New Year, capturing the essence of harmony, unity, and prosperity deeply rooted in Chinese tradition.
The gala dinner featured both traditional Lunar New Year delicacies and innovative dishes crafted with local Vancouver ingredients, alongside tastings of heritage foods from China. Accompanied by captivating performances of music, dance, and cultural showcases, the event provided guests with an unforgettable New Year’s feast. Amidst the joyous toasts and laughter, Wuliangye not only delighted the guests’ palates but also infused the gathering with deep emotional and cultural resonance, symbolizing the bonds between families, friends, and cultural heritage.
Sinocan Supply Inc. Chairman Junqiang Ma (Left) & Sinocan Supply Inc. General Manager Lin Ma (Right)
Wuliangye enthusiasts also gathered at the event’s signature display area to take photos with the iconic brand.
To highlight the richness and cultural significance of Chinese cuisine, the Walking Chinese New Year’s Eve Dinner was meticulously planned by the World Federation of Chinese Catering Industry in collaboration with relevant departments. This initiative aims to spread the festive atmosphere and the deep cultural essence behind Chinese cuisine across the globe. Through this event, people from different countries not only experienced authentic Chinese New Year’s Eve dinners but also deeply connected with the profound cultural heritage embedded in the celebrations.
As a key component of the Ministry of Culture and Tourism’s global Happy Chinese New Year program, the Walking Chinese New Year’s Eve Dinner has reached audiences in dozens of countries and regions across five continents since its launch in 2016. The 2025 edition has received invitations from 11 countries and regions, including confirmed events in the Philippines, Indonesia, Korea, Sweden, Russia, Fiji, Canada, Singapore, and Switzerland, creating a borderless celebration of the Lunar New Year.
The Vancouver event was divided into two major segments: a high-level industry forum and the grand banquet dinner. The Culinary Industry Summit Forum took place on January 22 from 2:00 PM to 5:00 PM at the Radisson Hotel Vancouver Airport in BC. The forum aimed to provide a platform for cross-cultural dialogue, fostering greater understanding and collaboration between Eastern and Western culinary industries while deepening cultural exchanges.
As the exclusive Baijiu sponsor of the event, Sinocan Supply Inc.’s Sales Manager, Yvonne, took the stage to introduce Wuliangye’s rich history and traditional craftsmanship to the guests.
The Walking Chinese New Year’s Eve Dinner celebrates the extraordinary flavors and cultural legacy of the traditional New Year’s feast. The event emphasized the preservation of culinary traditions by intricately combining ingredients, seasoning, and cooking techniques with regional cultural stories—transforming each dish into a masterpiece that carries historical significance. Anchored in the essence of Chinese cuisine, the event highlighted the diversity and inclusiveness of Chinese gastronomy, from time-honored classics to contemporary culinary innovations.
Consul General Yang Shu, Consulate General of the People’s Republic of China in Vancouver (Left)
President of the Vancouver Chinese Benevolent Association, Ms. Hua Qian (Right First)
President of the Canadian Community Service Association, Mr. Hua Niu (Left First)
The gala featured premium ingredients presented in an imperial banquet style, with a unique touch—incorporating Wuliangye baijiu into the dishes. Wuliangye, a benchmark of Chinese baijiu, is renowned for its refined aroma and full-bodied flavor. By infusing Wuliangye into the meal preparation, the event not only elevated the complexity and richness of the dishes but also highlighted the seamless fusion of Chinese cuisine and traditional baijiu culture.
The evening also incorporated interactive Lunar New Year traditions, such as dumpling-making and calligraphy demonstrations, infusing festive charm into the celebration. Through storytelling, cultural performances, and creative showcases, the event seamlessly blended family traditions, Lunar New Year customs, and folk heritage—offering international guests a truly immersive experience. Beyond being a gourmet showcase, this event served as a meaningful platform for cross-cultural dialogue, strengthening the global presence of Chinese culinary traditions and building cultural bridges worldwide.
The Walking Chinese New Year’s Eve Dinner is more than a culinary event—it is a symbol of cross-cultural exchange. The initiative honors tradition while embracing innovation, preserving the essence of the classic New Year’s Eve feast while adapting dishes to modern and international tastes. By leveraging social media and live-streaming platforms, the initiative expands its reach to more countries, creating a borderless Lunar New Year celebration that shares the warmth and culinary delights of Chinese culture with the world.
Sinocan Supply Inc. General Manager Lin Ma (Left), Japan’s Deputy Consul General in Vancouver Satomi Okagaki (Center), Sinocan Supply Inc. Sales Manager Mingze Li (Right)
As a leading icon of Chinese baijiu, Wuliangye has long been committed to promoting Chinese culinary heritage and fostering international cultural exchange. This collaboration with the Walking Chinese New Year’s Eve Dinner marks a significant milestone in Wuliangye’s global journey, reinforcing its role in sharing the rich traditions of Chinese New Year with a worldwide audience.
As Wuliangye’s key partner in Canada, Sinocan Supply Inc. remains dedicated to its role as a cultural bridge, actively promoting Chinese baijiu culture overseas. Together, Wuliangye and Sinocan Supply Inc. will continue their mission of bringing the craftsmanship and heartfelt spirit of Chinese baijiu to the world, ensuring that the legacy of China’s fine Baijiu shines brightly on the global stage. Let us raise our glasses and celebrate a new chapter in cultural connection and exchange!