On December 8, 2024, the “Moutai Sustainable Romance” Tasting Banquet, hosted by Kweichow Moutai Group, concluded triumphantly at the Paradox Hotel in Vancouver. During the event, Junqiang Ma, Chairman of Sinocan Supply Inc., delivered an inspiring speech highlighting Moutai as a quintessential emblem of Chinese liquor culture. The banquet centered around Moutai’s newly launched “Nine Chapters” philosophy, conveying its brand ethos of “Harmony with Nature, Respect for Humanity, Wisdom, and Integrity” to an elite Canadian audience, while showcasing the harmonious coexistence of tradition and innovation that defines Moutai’s unique allure.
The banquet theme drew inspiration from Vancouver’s iconic Sea-to-Sky Highway and integrated the cultural imagery of Canada, known as the “Land of Maple Leaves.” Symbolizing the fusion of Chinese and Canadian cultures under the same azure sky and radiant moon, the event offered guests an immersive experience to deeply appreciate Moutai’s craftsmanship—rooted in nature and reverence for the heavens and earth—and its guiding principle of “virtue carries great responsibility.”
Mr. Junqiang Ma, Chairman of Sinocan Supply Inc., a Canadian distributor of Moutai, delivered a speech on stage.
This “Moutai Sustainable Romance” Tasting Banquet was not only a significant milestone in Moutai’s global expansion but also marked the Canadian debut of its “Nine Chapters” philosophy. The event strengthened emotional connections between Moutai and Canadian consumers, particularly within the Chinese diaspora, injecting fresh vitality into the promotion of Chinese liquor culture in Canada.
