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From November 8 to 9, 2024, the Edmonton Convention Centre shone brightly as it hosted the Rocky Mountain Wine & Food Festival. This prestigious event, one of the most influential food and wine celebrations in Western Canada, attracted countless food lovers and wine enthusiasts. Sinocan Supply Inc., in collaboration with Kweichow Moutai, made a remarkable debut at the festival. With its long-standing history and unique brewing craftsmanship, Moutai captivated the attention of numerous liquor enthusiasts, adding a distinctive charm to the event and sparking a trend of tasting Chinese baijiu.
1. Kweichow Moutai’s Stunning Debut Becomes the Highlight of the Event
Kweichow Moutai’s appearance at the festival attracted widespread attention and curiosity, igniting a wave of “Moutai Fever” at the event. Many Canadian attendees expressed that while they had heard of Kweichow Moutai Chiew before, this was their first time seeing and tasting it in person. Their long-anticipated excitement was palpable.
Numerous guests gathered at the Moutai booth, carefully examining their glasses, inhaling the aroma, and taking gentle sips. Many praised Moutai’s taste, noting its unique flavors and complexity that exceeded their expectations. Moutai’s rich aroma and smooth taste offered a profound sensory experience, enhancing the vibrant atmosphere of the event.
2. Interactive Tasting: Exploring the Profound Heritage of Kweichow Moutai
The booth offered guests the opportunity to taste iconic products like Flying Fairy Moutai and other Moutai series. Many attendees were full of praise after experiencing Moutai’s sauce aroma and sophisticated flavor.
Curious about the history and process behind Moutai, numerous guests asked questions such as, “How is Moutai made?” “Why does its aroma last so long?” and “Is there a specific way to drink Moutai?” Sinocan Supply Inc.’s sales representative, Mingze Li, patiently answered their inquiries and provided detailed explanations about Moutai’s brewing history, production techniques, and traditional drinking etiquette.
From selecting high-quality sorghum and wheat grown in the Chishui River Valley to careful fermentation, multi-step distillation, and aging, every drop of Moutai is crafted through time-honored methods. The use of natural water and the unique environment contribute to Moutai’s layered aroma, with its distinctive sauce fragrance becoming a hallmark. Guests noted that the experience was not only about tasting liquor but also a deep cultural exploration.
3. East Meets West: Showcasing Cultural Fusion
The Kweichow Moutai booth was not only a feast for the taste buds but also a visual delight. One model, dressed in traditional Chinese hanfu, gracefully poured Moutai and explained its qualities to guests, drawing many onlookers and prompting numerous photo opportunities. The flowing lines and vibrant colors of the hanfu complemented Moutai’s elegant and refined character, creating a stunning tableau of oriental beauty.
In front of the camera, many guests raised their glasses to toast with the model, while some enthusiastically learned traditional Chinese toasting and drinking customs. Guests from various cultural backgrounds shared joyful moments amidst the fragrance of Moutai. Many expressed that the experience not only allowed them to savor fine liquor but also appreciate the profound charm of Chinese culture. The Kweichow Moutai booth became one of the most popular areas of the entire festival.
4. Looking Ahead: Kweichow Moutai’s Global Journey
This event was not only a brilliant step in Kweichow Moutai’s international strategy but also a testament to the firm steps Chinese baijiu is taking in overseas markets. The debut of Kweichow Moutai brought a whiff of oriental liquor across cultural boundaries, enabling many Western guests to experience the extraordinary appeal of Chinese baijiu up close.
As the event drew to a close, guests expressed their fondness for Moutai and their anticipation for encountering this timeless liquor in future events. Sinocan Supply Inc. took the opportunity to emphasize its commitment to partnering with Kweichow Moutai to bring Chinese baijiu to broader global markets, enhancing the global influence of Chinese culture and fostering deeper cultural resonance.
With its debut, Kweichow Moutai raised the profile of the Rocky Mountain Wine & Food Festival to new heights, capturing countless eyes. Looking to the future, Sinocan Supply Inc. and Kweichow Moutai will continue to work hand in hand, spreading the rich fragrance of oriental baijiu to more corners of the world. Let Moutai’s elegant aroma and rich flavors convey the depth and significance of Chinese culture, offering a taste of the boundless charm of Chinese baijiu.