On November 23, 2024, the Chinese Liquor Culture Canada Association (CLCCA) held its inaugural ceremony in Toronto, marking a significant milestone in the promotion of Chinese liquor culture abroad. The event was attended by nearly 200 distinguished guests, including Cultural Counsellor Wang Yanjun of the Consulate General of the People’s Republic of China in Toronto, Markham Mayor Frank Scarpitti, former Canadian Senator Victor Oh, former Federal MP Geng Tan, MPP Vincent Ke, Richmond Hill Deputy Mayor Godwin Chan, Councillor Simon Cui , Regional Councillor Alan Ho, and Councillor Isa Lee, as well as business leaders, liquor industry representatives, and prominent members of the media from Canada, China, and other international regions.
As a leading distributor of premium Chinese liquors in Canada, Sinocan Supply Inc. was honored to be recognized as a founding governing member of the CLCCA. In acknowledgment of his significant contributions to advancing cultural exchange and promoting Chinese liquor culture in Canada, Mr. Junqiang Ma, Chairman of Sinocan Supply Inc., was appointed Vice President of the Association. This appointment reflects the company’s dedication to fostering cultural understanding and strengthening Sino-Canadian ties through the promotion of Chinese liquor culture.
Representing Vice President Ma at the ceremony, Mr. Deven Chen engaged with attending dignitaries, industry representatives, and other stakeholders to share insights on the company’s strategies for enhancing the global recognition of Chinese liquor culture.
Mr. Deven Chen, Representative of Sinocan Supply Inc.
Mr. Deven Chen, Representative of Sinocan Supply Inc., Delivered a Speech
During his remarks, Mr. Chen emphasized that Chinese liquor culture is a rich and integral component of Chinese heritage. Its international promotion not only highlights the unique characteristics of Chinese culture but also serves as a bridge that fosters understanding and friendship between the people of China and Canada. Sinocan Supply Inc. has been committed to this mission since its inception, introducing premium Chinese liquors and organizing cultural events and tastings to educate Canadian consumers about these exceptional products and their historical significance. As an advocate for Chinese liquor culture abroad, we are dedicated to continuing our efforts to build bridges between cultures.
In recent years, Sinocan Supply Inc. has solidified its position as a key ambassador of Chinese liquor in the Canadian market. Through active participation in cultural initiatives and industry collaborations, the company has successfully implemented innovative promotional strategies, injecting new energy into the cultural and commercial expansion of Chinese liquor in Canada.
The establishment of the CLCCA signifies a major advancement in the international promotion of Chinese liquor culture. It provides a robust platform for further cultural integration and cooperation between China and Canada. As a staunch proponent of this cultural legacy, Sinocan Supply Inc. will continue to collaborate with the Association and other stakeholders to promote Chinese liquor culture on a global scale. Through the delivery of premium products and engaging cultural programs, the company remains committed to showcasing the depth and allure of Chinese liquor culture, contributing to its continued growth and appreciation in Canada and beyond.