Recap of the BC Liquor Yanghe Seminar & Tasting Event
Click to watch the video highlights of this memorable event.
On the evening of September 6, 2024, guests gathered at Fortune Terrace Chinese Cuisine in Vancouver for a grand occasion. Hosted by Yanghe Distillery and Sinocan Supply Inc., the BC Liquor Yanghe Seminar & Tasting Evening offered a unique opportunity to promote Chinese Baijiu culture and enhance Yanghe’s influence abroad. This event became a significant milestone in fostering cultural exchange between China and Canada.
A Gathering of Experts to Explore the World of Yanghe
Mr. Mingze Li, a representative of Sinocan Supply Inc., warmly introduced guests to the rich cultural heritage of Yanghe.
The evening opened with a captivating talk from Mr. Li, who shared the history of Yanghe Baijiu, a brand whose roots stretch back to the Sui and Tang dynasties and flourished during the Ming and Qing eras. He explained how Yanghe has mastered the balance between tradition and innovation over the centuries.
Mr. Li highlighted the unique “Mellow and Smooth” brewing process, which utilizes premium ingredients like sorghum, wheat, and rice. By blending ancient techniques with modern technology, Yanghe has created a Baijiu that is smooth, refined, and long-lasting on the palate.
He further introduced Yanghe’s signature product lines, from the iconic “Blue Classic” to the prestigious “Dream Blue” series. Each bottle represents Yanghe’s commitment to quality and its deep connection with consumers. Mr. Li’s engaging presentation, filled with expert knowledge and heartfelt passion for Chinese Baijiu, earned enthusiastic applause.
A Tasting Journey: Discovering the Charm of Yanghe
After the insightful introduction to Yanghe’s culture and craftsmanship, the evening transitioned to the much-anticipated tasting session. Guests were presented with an array of premium Yanghe Baijiu, their crystal-clear elegance shining under the lights. Holding their glasses, the guests took in the delicate aromas and savored the rich, mellow flavors unique to Yanghe.
Guests from various cultural backgrounds eagerly shared their thoughts, with some praising the smoothness and others marveling at the rich fragrance. Many remarked that it was their first time tasting such a unique Chinese Baijiu and expressed admiration for its captivating qualities.
The manager of BC Liquor’s 39th & Cambie location carefully assessed the selection of Yanghe products during the tasting.
The session not only allowed everyone to appreciate the exquisite taste of Yanghe but also became a beautiful moment of cultural exchange between East and West.
A Feast of Delicacies: Celebrating the Bond Between China and Canada
Following the tasting, a lavish dinner commenced. Full House Restaurant prepared a fusion menu featuring Alaskan king crab as the star dish, paired perfectly with Yanghe Baijiu. As guests enjoyed the meal, they raised their glasses in celebration, filling the room with laughter and joy.
This gathering was not only a celebration of fine food and drink but also a lively illustration of the friendship between China and Canada. As a cultural ambassador, Yanghe Baijiu brought people closer, sharing the warmth and charm of Chinese hospitality with those far from home.
Exciting Prizes, Unforgettable Surprises
As the evening came to a close, the highly anticipated lucky draw began. Yanghe had prepared an array of exciting prizes, including creative Yanghe-themed figurines, elegant drinkware sets, and the much-coveted limited-edition Dream Blue gift box.
As each winning number was announced, the room erupted in cheers. The lucky draw brought joy and excitement, deepening everyone’s connection with the Yanghe brand.
Yanghe Sets Sail: Bringing Baijiu Culture to the World
The Yanghe Seminar & Tasting Evening in Vancouver marks another significant milestone in Yanghe’s global expansion. As a leading Chinese Baijiu brand, Yanghe is committed to spreading the rich heritage of Chinese Baijiu worldwide.
From left: Mr. Mingze Li, Sinocan Supply Inc.; center: Lisa, Head of Product Promotion at BC Liquor; right: Kai, Assistant Manager at BC Liquor Bridge House.
Through its partnership with Sinocan Supply Inc., Yanghe has successfully introduced its products to the North American market, earning the admiration of local consumers. This achievement reflects Yanghe’s vision for international growth and highlights the brilliance of Chinese brands on the global stage.
Yanghe’s international journey is not only about selling products but also about sharing cultural experiences. At this event, Yanghe Baijiu became a bridge connecting the hearts of Chinese and Canadian people. Through tasting fine spirits and sharing stories, both sides deepened their understanding and strengthened their friendship. Moving forward, Yanghe will continue to use Baijiu as a medium for cultural exchange, helping more people around the world discover and fall in love with Chinese Baijiu culture.
Conclusion: The Story of Yanghe’s Global Journey Continues
As the evening drew to a close, the Vancouver skyline shimmered under the night sky. The Yanghe Seminar & Tasting Evening concluded in a festive atmosphere, but the story of Yanghe’s global journey is just beginning. With its unique mellow charm, Yanghe is making steady strides on the world stage, showcasing the endless appeal and deep heritage of Chinese Baijiu.
Sinocan Supply Inc. is eager to continue working with Yanghe to bring premium Chinese Baijiu to global consumers. Together, they will showcase the rich culture and timeless allure of Chinese Baijiu to the world.