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In the early summer of 2024, the Fifth Annual Charity Golf Tournament, organized by the Young Elite Vancouver Business Association, was grandly held at Burnaby Riverway Golf Club and concluded successfully. This splendid event not only continued the legacy of previous tournaments but also elevated charity, friendship, community spirit, and cultural exchange to new heights. All proceeds from the charity golf tournament were generously donated to the Burnaby Hospital Foundation, supporting the development of the local hospital and the treatment of its patients. Sinocan Supply Inc., in partnership with Jiangsu Yanghe Brewery, helped raise funds for this charitable evening, demonstrating their commitment to the local community and their sense of social responsibility.
The Young Elite Vancouver Business Association Charity Golf Friendship Tournament has become one of the largest charity fundraising events for the young generation in Vancouver. Through this platform, the association leverages its resources and influence to give back to society, attracting an increasing number of compassionate individuals to focus on the orphaned and disabled. This year’s event brought together nearly 200 entrepreneurs and sponsor representatives from across Vancouver. As participants enjoyed the noble and elegant allure of golf, they also generously contributed to the cause, collectively raising $10,000 CAD for the Burnaby Hospital Foundation.
As one of China’s top-tier Baijiu brands, Yanghe was honored to participate in this event, actively fulfilling its social responsibility and contributing to charitable causes. By combining corporate growth with social welfare, Yanghe showcased its strong sense of social responsibility and philanthropic spirit. At the same time, Yanghe used this opportunity to display the unique charm of Chinese Baijiu culture, deepening the international community’s understanding and appreciation of this cultural treasure.
As a special sponsor of this event, Yanghe crafted themed cocktails for the participants. Bartender Taige skillfully blended the smooth and mellow Yanghe Baijiu with a few drops of tangy Yakult, garnished with lavender to echo the distinctive hint of orchid in Yanghe’s aroma. In the light breeze of early summer, amidst the blue skies and green grass of the Vancouver golf course, Yanghe provided guests with a dual feast for the senses.
Golf, as a refined sport, has long been intertwined with the tradition of drinking. Golfers gathered around the Yanghe booth, savoring the unique fragrance of Yanghe Baijiu while casually discussing and appreciating the subtle differences in its flavors. They were pleasantly surprised by how well Yanghe’s soft qualities complemented the floral notes, making it a standout highlight of the event. Young professionals raised their glasses to celebrate this memorable occasion, with Yanghe serving as a bridge of friendship, leaving a lasting impression on their cherished memories.
Following the tournament, the Young Elite Vancouver Business Association hosted a delightful awards dinner for participants, featuring lively raffles and auctions. Eight bottles of Yanghe Mengzhilan-Dream Blue M6, provided by Yanghe, sparked enthusiastic bidding and were eventually sold for impressive prices. One successful bidder expressed his excitement, saying that collecting Baijiu has always been his passion. He noted that Yanghe not only boasts exceptional quality but also features elegantly designed bottles and packaging, making it a perfect choice for gifting or display.
As one of China’s most prestigious Baijiu brands, Yanghe’s deep cultural heritage and outstanding brand recognition won universal acclaim at the event. Whether it was among Chinese guests familiar with Baijiu or local attendees experiencing this unique drink for the first time, Yanghe’s participation in this event highlighted the positive role Chinese enterprises can play in international charitable activities. Sponsoring charitable events, promoting national culture, and entering international markets are paths that all Chinese companies can learn from. We look forward to more Chinese enterprises stepping onto the world stage, allowing the global community to better understand China’s products and culture.
It is worth noting that this is not Yanghe’s first collaboration with the Young Elite Vancouver Business Association in charitable endeavors. As early as November 2023, Sinocan Supply Inc. and Jiangsu Yanghe Brewery supported the association’s 7th Annual Elite Charity Gala. Over the years, Yanghe Group has demonstrated its commitment not only to its commercial interests but also to helping the underprivileged, reflecting a strong sense of corporate social responsibility. With its remarkable brand appeal and steadfast social responsibility, Yanghe continues to make steady progress toward the international stage.
By consistently participating in such charitable activities, Yanghe not only spreads Chinese Baijiu culture but also contributes positively to promoting cultural exchange and cooperation between East and West. Every dazzling appearance by Yanghe on the international stage is a brilliant collision of Chinese and world cultures. In the future, we look forward to further collaboration with Yanghe, spreading the charm of Chinese Baijiu culture to every corner of the world, allowing the fragrance of Chinese Baijiu to waft across the globe, earning international acclaim.