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On February 9, 2025, the “Chinese New Year, Drink Xijiu” Lantern Festival Banquet – Canada Edition was successfully held at Vancouver’s Fortune Terrace Restaurant. This prestigious event was proudly sponsored by Guizhou Xijiu Co., Ltd., co-hosted by Sinocan Supply Inc., Guizhou Chamber of Commerce of North America, and the Chinese Community Service Association (CCSA) Catering Association, and supported by the Guizhou Community Association of Canada and the Fengshang (Canada) Commerce. Through the exquisite flavors of Guizhou’s iconic sauce-aroma baijiu, Xijiu, the banquet celebrated the warmth of the Chinese New Year and showcased the beauty of Chinese culture to overseas Chinese and local Canadian friends.
Sinocan Supply Inc.: Bridging Cultures Through Xijiu
As the exclusive distributor of Guizhou Xijiu in Canada, Sinocan Supply Inc. has been dedicated to promoting Xijiu’s brand presence and cultural heritage in North America. During the banquet, Sinocan representatives introduced the guests to the time-honored craftsmanship of Xijiu, its expansion in the Canadian market, and its future development plans. Attendees raised their glasses in unison, savoring the rich, mellow flavors of Xijiu, fully immersing themselves in this unparalleled tasting experience.
In a moment of celebration, Junqiang Ma, Chairman of Sinocan Supply Inc., extended heartfelt New Year’s wishes on behalf of Guizhou Xijiu, emphasizing the brand’s commitment to excellence and cultural appreciation.
The exclusive tasting session provided a unique opportunity for food lovers, restaurateurs, and spirits enthusiasts to experience the deep complexity and lingering sweetness of Xijiu. A special Xijiu cultural film was screened, highlighting the heritage of Xijiu’s brewing process and the natural blessings of the Chishui River region. Additionally, a Miao embroidery fashion showcase captivated guests with the artistry of Guizhou’s ethnic craftsmanship, further enriching the cultural experience.
A Perfect Harmony of Fine Baijiu & Culinary Excellence
More than just a tasting event, the Lantern Festival Banquet was a magnificent celebration of Chinese traditions. The venue was adorned with festive lanterns and decorations, creating a warm and joyous atmosphere for guests to enjoy. Against this vibrant backdrop, attendees indulged in authentic Chinese cuisine, delighted in spectacular cultural performances, and celebrated the Lantern Festival in true festive spirit.
To heighten the excitement, a lucky draw was also arranged, where Lin Ma, General Manager of Sinocan Supply Inc., and Sales Representative Mingze Li presented specially curated Xijiu gift sets to lucky winners, ensuring that the night ended on a high note filled with joy, camaraderie, and heartfelt blessings.
Through this successful event, Sinocan Supply Inc. aims to deepen the appreciation of Guizhou Xijiu among local Canadian consumers and industry partners. By showcasing Xijiu’s craftsmanship and cultural significance, the company is laying a solid foundation for the brand’s continued growth in Canada. Moving forward, Sinocan Supply Inc. will continue to work closely with Guizhou Xijiu Co., Ltd. to expand Xijiu’s market reach and introduce more people to the refined elegance of this exceptional sauce-aroma baijiu.
A Shared Celebration, A Bright Future
The Lantern Festival Banquet not only strengthened the cultural ties between overseas Chinese communities and local consumers but also reaffirmed Sinocan Supply Inc.’s role as the driving force behind Xijiu’s success in Canada. Looking ahead, Sinocan remains committed to expanding its network, elevating Xijiu’s reputation, and ensuring that this Chinese baijiu treasure continues to shine in the Canadian market.
Sinocan Supply Inc. extends its sincere gratitude to all guests, partners, and supporters who contributed to the success of this event. With unwavering passion and dedication, Sinocan looks forward to fostering a deeper appreciation for Xijiu and Chinese baijiu culture, allowing more people to experience the timeless elegance of Guizhou’s most celebrated spirit.