On the afternoon of December 30, 2024, the press conference for “Wuliangye · Walking Chinese New Year’s Eve Dinner” was grandly held at the Osmanthus Chinese Fusion Restaurant in Vancouver, officially kicking off this cross-cultural event. Hosted by the World Federation of Chinese Catering Industry, the press conference served as a prelude to the grand dinner event scheduled for January 22, 2025. As the designated liquor for the Vancouver segment, Wuliangye will play a pivotal role in showcasing the unique charm of Chinese New Year, which is listed by UNESCO as a Representative Work of Intangible Cultural Heritage of Humanity.
Press Highlights of “Walking Chinese New Year’s Eve Dinner” (Video credit: Coolkop News)
Supported by the Consulate General of the People’s Republic of China in Vancouver and hosted by the World Federation of Chinese Catering Industry, the event was co-organized by the Canadian Community Service Association (CCSA) and CCSA Catering Association, with Sinocan Supply Inc., Phantom Creek Estates, PT. FUYU Aquatic International, and Watson Enterprises Inc. as collaborators. Dignitaries from the Chinese Consulate, Burnaby City Councillors, community leaders, and organizational representatives were all in attendance, adding prestige to the press conference.
Walking Chinese New Year’s Eve Dinner: “Family Reunion and Culinary Celebration”
To showcase the richness and allure of Chinese culinary culture, “Walking Chinese New Year’s Eve Dinner” uses the festive tradition as a medium to bring the joy and cultural essence of Chinese New Year to the global stage. Organized by the World Federation of Chinese Catering Industry, the initiative has been successfully promoted for years as part of the Ministry of Culture and Tourism’s global “Happy Chinese New Year” program.
On December 18, 2024, the World Federation of Chinese Catering Industry launched the “2025 Happy Chinese New Year – Walking Chinese New Year’s Eve Dinner” event at the Minzu Hotel in Beijing.
Since its inception in 2016, this signature cultural brand has reached audiences in dozens of countries across five continents through both offline and online platforms. For 2025, the “Walking Chinese New Year’s Eve Dinner” has received invitations from 11 countries and regions, with events confirmed in locations such as the Philippines, Indonesia, Korea, Sweden, Russia, Fiji, Canada, Singapore, and Switzerland. The initiative aspires to create a “borderless” Chinese New Year celebration, bringing the festive spirit to a global audience.
Cultural Exchange Through Culinary Delights
“Walking Chinese New Year’s Eve Dinner” offers a multidimensional experience of Chinese New Year’s cuisine. It integrates traditional culinary methods, ingredients, and regional stories to make each dish a cultural masterpiece. With Chinese culinary culture as its core, the event showcases the diversity and inclusivity of Chinese cuisine, from timeless classics to innovative dishes, highlighting the deep-rooted heritage of Chinese gastronomy.
This culinary feast features premium ingredients and dishes presented in an imperial banquet style. Adding a distinctive touch, Wuliangye, a hallmark of Chinese baijiu known for its rich aroma and full-bodied flavor, will be incorporated into the recipes. By infusing Wuliangye into the cuisine, the event achieves a perfect harmony of flavors while exemplifying the seamless blend of Chinese culinary and baijiu traditions.
The event also incorporates festive elements such as dumpling-making and calligraphy workshops, enriching the celebration with local cultural nuances. Through storytelling, cultural performances, and creative showcases, the event intertwines family traditions, New Year customs, and folk culture, offering overseas audiences an immersive experience in the essence of Chinese New Year.
Vancouver Gala Dinner: A Collaborative Effort
The Vancouver gala dinner for “Walking Chinese New Year’s Eve Dinner” will take place at Neptune Palace Seafood Restaurant on January 22, 2025, at 6:30 PM. This dinner will feature traditional New Year dishes, local Vancouver-inspired culinary creations, and tastings of heritage cuisine from China. With music, dance, and artistic performances, the event promises to deliver a mesmerizing and unforgettable evening for all attendees.
Sinocan Supply Inc. Representative, Mingze Li, Delivers Remarks on Wuliangye
As the designated liquor for the gala dinner, Wuliangye will undoubtedly serve as the highlight of the evening, perfectly aligning with the theme of family unity and celebrating harmony. Mingze Li, Sales Manager of Sinocan Supply Inc., delivered a speech on behalf of Wuliangye, expressing hopes that Chinese baijiu and culinary culture will thrive in Canada and beyond.
Bridging Cultures Through Culinary Innovation
“Walking Chinese New Year’s Eve Dinner” is more than a culinary event—it is a landmark in cross-cultural exchange. By combining traditional dishes with modern dietary preferences and international flavors, the event revitalizes Chinese cuisine and fosters deeper international engagement. Leveraging social media and livestreaming platforms, the initiative aims to bring this cultural feast to even more countries and regions, creating a global celebration of Chinese New Year.
As an iconic brand of Chinese baijiu, Wuliangye has long been committed to promoting Chinese culinary heritage and cross-cultural dialogue. Partnering with “Walking Chinese New Year’s Eve Dinner” marks an important milestone in Wuliangye’s globalization journey, offering an opportunity to share the cultural values of Chinese New Year with the world. Let us join hands in wishing the success of “Walking Chinese New Year’s Eve Dinner” across all its venues, as we look forward to this grand celebration serving as a vital bridge connecting Chinese culture with the world.