From October 18–19 at Calgary’s BMO Centre to November 8–9 at Edmonton Convention Centre, the 2024 Rocky Mountain Wine & Food Festival concluded its grand celebration. Bringing together connoisseurs and enthusiasts from across the globe, this annual event transformed into a melting pot of flavors and aromas.
Among the illustrious participants, Wuliangye—a cornerstone of Chinese baijiu culture—marked its third consecutive appearance, reinforcing its role as a distinguished symbol of Eastern tradition. With its rich cultural heritage and unparalleled craftsmanship, Wuliangye captivated audiences once again, delivering an unforgettable sensory experience.
Five Grains, One Iconic Liquor: A Symphony of Flavors
As a crown jewel of Chinese baijiu, Wuliangye embodies a time-honored brewing tradition. Made from a meticulous blend of five grains—sorghum, rice, glutinous rice, wheat, and corn—this iconic liquor employs traditional solid-state fermentation to produce a spirit that is crystal-clear, richly aromatic, and profoundly smooth. Its unique combination of grains creates a layered flavor profile: sorghum offers a clean and crisp essence, rice imparts sweetness, glutinous rice enhances richness, wheat introduces lingering notes, and corn adds a subtle punch of aroma.
At the festival, Wuliangye presented two flagship products—the classic Wu Liang Ye and the modern Wu Liang – Huo Bao Flamma. Both were met with acclaim for their exquisite craftsmanship and nuanced flavor, demonstrating the brand’s commitment to quality and its keen understanding of international preferences.
Sinocan Supply Inc.’s sales representative, Mingze Li, warmly welcomed attendees from all walks of life. Fielding questions such as, “What makes Wuliangye’s aroma so long-lasting?” and “How is Wuliangye different from other liquors?”, Mingze eloquently detailed the intricate brewing process, rich history, and ideal drinking scenarios for Wuliangye. By sharing the artistry and cultural essence of Chinese baijiu, he provided guests with a deeper appreciation of the story behind every sip.
A Global Dialogue Through the Lens of Liquor
The Wuliangye booth was alive with energy as visitors swirled glasses of the crystalline liquor, savoring its bouquet and engaging in thoughtful conversations. A prominent Canadian liquor expert remarked, “Wuliangye is truly the pinnacle of baijiu, a masterpiece that bridges tradition and modernity. Its rich aroma and complexity invite drinkers into a profound dialogue of culture and craftsmanship. Whether you’re a novice or a seasoned connoisseur, its unparalleled depth leaves an indelible impression.”
Prominent guests, including Junqiang Ma, President of the Canada China Friendship Society of Edmonton, and Lin Ma, Managing Director of Sinocan Supply Inc., stood alongside community leaders such as Hubert Lau, CEO of TrustBIX, to show their support for the Wuliangye brand. In interviews, these dignitaries lauded Wuliangye as a shining example of Chinese cultural diplomacy, highlighting its role in bringing the essence of Chinese tradition to a broader global audience.
A Legacy of Excellence: Wuliangye’s Role as a Festival Staple
Since the introduction of Wuliangye Crystal to Alberta in 2019, the brand has become a fixture at the Rocky Mountain Wine & Food Festival. Its three consecutive years of participation from 2022 to 2024 have solidified its reputation as both a beloved local favorite and an essential gateway to Chinese baijiu culture for international audiences. Guests consistently praise Wuliangye as a festival highlight, with one attendee stating, “Wuliangye is not just a drink—it’s a vessel for China’s heritage and emotion, an iconic emblem of the East on the global stage.”
Sinocan Supply Inc. remains committed to partnering with Wuliangye to tell the story of Chinese baijiu on the world stage. From global wine festivals to intimate gatherings, Wuliangye carries a legacy of millennia as it continues to break boundaries and forge connections. With every sip, it offers a window into the depth and wisdom of Chinese culture, inviting people worldwide to embrace its elegance and richness.
As Wuliangye takes confident strides into the future, its distinct Chinese essence will reach every corner of the globe, fostering cultural exchange and bridging traditions. Together, Sinocan Supply Inc. and Wuliangye are poised to write a new chapter of global camaraderie and cultural fusion.